Save Kids' TV

television plays a key role in children’s lives and programmes designed specifically for them not only entertain, but also educate and inform
quality television helps children make sense of the complex and often confusing world they inhabit, and shows how they can make creative and positive contributions to it
as a society we should ensure that our children have access to high quality, original home-grown programming that reflects their concerns and their culture
the intellectual, creative and cultural diet we provide for our children is as important as the food we give them
issues affecting the quality of our children’s lives cannot be left to commercial forces alone.
revenue generated by advertising forms an essential component of the children’s media economy - since these revenues are restricted, new ways of funding quality children’s media need to be found

Is a safe haven for our children – one of the few
It helps them make sense of the world, through stories – both fictional and factual
It feeds their imaginations
It encourages a whole range of activities in art, craft, hobbies and sport, and interactive enegagement online with popular and powerful TV brands
It teaches them about their own culture and the cultures of others
It can help explain difficult things
It entertains them with appropriate humour
It validates their lives and empowers them as young individuals and members of society
It prepares them to enter the adult world with a rounded view of life

Children will continue to watch television, whether it be on the family TV, in their bedrooms, or even on computers.
It’s our duty to ensure that no matter what the commercial realities, the best TV is delivered to them every day.
Cutting the available funds for children’s programming will not cut the amount they watch – it will simply reduce the variety and the quality of their media diet.
In some disadvantaged households television is a kid’s lifeline to culture, imagination, empowerment and engagement. It is often their only connection to the issues and values which hold us together as a society. To deprive them of that connection would be damaging.

We aim to work with partners and an active membership to bring these issues to the attention of parents, educators and the public – there is a crisis and it needs to be addressed
We propose a mult-platform approach to the delivery of alternative public service content for children – a video-on-demand service of high quality, incorporating the very best commissioned and professionally-produced content with the children’s own work, interactive applications, and a community of interest and engagement
We will lobby MPs and the Government to provide the support which children’s content production needs – for the benefit of all our kids.

Beliefs and Aims