Coverage of the campaign has been on the increase since the release of the Ofcom report in October.
Save Kids’ TV representatives have made appearances on BBC Breakfast – with admirable help from ex Blue Peter presenter Mark Curry who took up the cause brilliantly. Floella Benjamin has also been in the press recently supporting the tax-break option and generally raising awareness.
There have been a number of radio interviews in recent weeks – including unusually a piece for an all-Ireland radio station. Perhaps the sequence with the most effective reach was Anna Home’s interview on Woman’s Hour earlier this month.
And finally the mainstream press are taking notice with the most recent articles being in the Observer and the Sun, with the latter interviewing Anne Wood who put the case very comprehensively. There are further plans for features in the Sunday Times and the Evening Standard has picked up on a wonderful Save Kids’ TV success story.
They’ll be publicising the activities of kids and staff at Darrick Wood School in Bromley, who’ve been making their own TV in protest at the crisis in kids’ media. Mike Chappell, the teacher leading the project has been in contact with Save Kids’ TV for several months and has been working with a group of children and teachers to make a movie highlighting the issues. Meanwhile he’s also been getting the entire school signing up to petitions, alerted the interest of the local Head of Children’s Services and a lot of local press. Now the Evening Standard is interested. It’s a brilliant example of how local PR can produce spectacular results. The Save Kids’ TV working group is in contact First Light and Media Box to investigate the possible roll-out of a national video competition so that kids can have their say about the media and what they’re missing!
