March 26th 2008

TV psychologist Dr Tanya Byron was asked by the Prime Minister to conduct a comprehensive review into children’s use of screen time with interactive media and games. She reveals the findings of “the Byron Review” at a special event being hosted by BAFTA and produced by the Showcomotion Children’s Media Conference on the 3rd April in London.

The Byron Review will have important consequences for the debate into children’s use of media in this country. On the one hand it will no doubt provide some ammunition for the Toxic Childhood campaigners concerned with children’s “over-use” of screen time and some of the content they experience there. On the other it will raise further questions about the future of children’s media as kids migrate to new platforms and new technologies, and the traditional broadcasters and programme makers have to keep up. This special event at BAFTA will provide invaluable insight into both these issues.

The event will take place at BAFTA – 195 Piccadilly - on Thursday 3rd April, with drinks at 1830, the seminar at 1900 – 20.30 and a reception afterwards.

It is free to BAFTA members, and £10 to non-members. But you need to register in both cases on the BAFTA website. Past and currently registered Showcomotion delegates have access to a number of free passes which they can access by e-mailing Kate Allen at admin@showroom.org.uk

Save Kids’ TV is pleased to be able to publicise this event given the BAFTA’s support for discussion and debate around children’s media issues – and of course bearing in mind that our campaign was born at the Showcomotion Conference in Sheffield in the summer of 2006.

This year’s Showcomotion Conference takes place in Sheffield from the 2nd to the 4th July and registration has already opened. The conference will explore the business, creative, strategic, and regulatory issues facing children’s media in the UK and this year will bring together the radio, film, TV, interactive, games, toy and licensing sectors for the first time.

Save Kids’ TV supporters might want to take advantage of the special early bird rate which is available until 30th April.