After six successful years as Showcomotion, the annual get-together of the children’s media industry in Sheffield has changed its name to The Children’s Media Conference , to ”tell it like it is on the tin”.  The Save Kids’ TV campaign was born at the 2006 Conference, when delegates realised the seriousness and speed of the decline in commissioning and production of home-grown children’s TV.  Since then the Conference has continued to debate the issues facing content production and broadcasting, and now welcomes over 450 delegates from across all the industry sectors dealing with children and media – including radio, interacive media, games, and book publishing.  Currently the CMC is offering an “early-bird” registration price of £180 + VAT for its two-and-a-half day conference, which takes place in Sheffield from the 30th June to the 2nd July.  There is an even cheaper rate for freelancers and students.

The Conference theme this year is: “ New decade, new challenges.  How can children’s media make a positive impact on the lives of UK kids?”  There are sessions planned on how education and content production can be brought closer, and on the big issues facing children’s media today – the over-commercialisation of childhood, the lack of public funding for kids’ content and the future of children as performers in, and contributors to, their own programmes.  All the key figures from the UK kids’ media scene will attend.

Early Bird registration ends on the 18th May – so book soon for the best value.