The Department for Children Schools and Families has asked Professor David Buckingham to conduct an assessment of the Impact of the Commercial World on Children’s lives. The enquiry into the commercial impacts on children’s well-being is clearly in a wider context than just that of TV and Media but we believe that it is very important that SKTV are part of this wider debate about children and childhood.

Cary Bazalgette prepared our submission. Apart from its value as a response to the Buckingham process it’s an excellent statement of the fundamental principles underlying SKTV and puts children’s television firmly in the wider cultural context.

You can read it here.