Save Kids TV’s first aim is to get its message out to as many parents, educators and other interested parties as possible – and through them to lobby regulators and politicians on the key issues facing children’s TV in the UK.
In January 2012 Save Kids’ TV merged with the new Children’s Media Foundation to form a broader based campaign organisation, dedicated to children’s media issues across the board. SKTV’s specific campaign objectives will continue to be pursued by the new organisation, and developed in reaction to events.