Save Kids’ TV is a new organisation launched in 2026 to support a stronger future for children’s media in the UK.
We are a growing network of parents, educators, creators, researchers and supporters who believe children deserve high-quality media that informs, inspires and reflects their lives.
Our work is focused on championing better children’s content, encouraging public discussion and supporting the long-term value of UK-made media for young audiences.
What brings us together
We share a common belief that children should have access to media that:
- reflects their everyday experiences
- supports learning, creativity and wellbeing
- includes a wide range of voices and perspectives
- treats young audiences as important and deserving of quality
Our approach
Save Kids’ TV is independent, forward-looking and focused on the needs of children today.
We aim to bring together people who care about children’s media and help build a stronger case for thoughtful, original and age-appropriate content across television, streaming and digital platforms.
Get involved
We welcome support from anyone who shares our concern for the future of children’s media in the UK.
Whether you are a parent, teacher, media professional, researcher or supporter, you can help us advocate for better media choices for children.